Battle of the Ads

Last night, my daughter and I were trolling the free TV networks for the first burst of political ads. Some ads were entertaining, a few were truly dreadful.

Here is my initial review:

‘Tol Mike Defensor –> Were those his wife and kids? Do they also call him ‘Tol? An awkward shoot because with all his children running around, he seemed to have receded into the background. ‘Tol, ano ba talaga mensahe mo? Last shot – the turnaround – the spice boy, now older, with braces.

Manny Villar –> shades of Mar’s Mr. Palengke ad. SP dancing the hula? Clear message, lively pace, masipag na ad kaya’t puwedeng pagtiyagaan.

Butch Pichay –> Itanim sa Senado? My gulay! Baka mas mabuting ibaon sa limot. Nothing personal but this is a truly bad ad. Ang pangarap ko ay hindi na siya mapanood muli.

John Osmena –> Better than claiming credit for cellphones but would have preferred no speaking part. A not particularly memorable ad.

Ping Lacson –> H.O.P.E, not cigarettes but his platform. A softer Ping with his apo in the final shot. One of the better ads.

Allan Cayetano –> Youthful, lots of energy. I like the way the creative director interspersed actual shots with cartoon caricatures. Positive vibe, good soundtrack. Clearly, a stand-out.

Tessie Aquino –> Nice opening shot of the child looking at the flag. The rest of it is ho-hum. Somehow reminds me of “I Dream of Jeannie”.

This review is done in the spirit of wholesome fun. Comments are welcome!

Author: Susan Ople

Susan "Toots" Ople is the President of the Blas F. Ople Policy and Training Institute. She's an OFW and labor advocate based in the Philippines.

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